Blogging As Client Development: Effective and Ethical
Why Attend?
• Learn why an active law blog is more effective than a static website in attracting clients
• Get tips for starting a blog and finding content
• Understand ethical implications for bloggers
What You Will Learn
In increasingly competitive times, law firms seek better ways to reach new clients and to educate the public generally about the work that they do. Law blogs (short for weblog) offer targeted content to clients and other lawyers and showcase the expertise of the lawyer(s) writing and maintaining the blog. This seminar will teach participants how a well-designed law blog with regular updates can improve your firm’s bottom line. The faculty, "superstar" bLAWggers Bentley Tolk, Denise Howell, and Greg Siskind, will also discuss ethical implications for lawyer advertising, trial publicity, and client communications.
Planning Chair
Bentley J. Tolk, Parr Waddoups Brown Gee & Loveless, Salt Lake City, Utah, Planner & Moderator
Faculty
Denise Howell, Attorney at Law, Newport Beach, CA
Gregory Siskind, Siskind Susser Bland, Memphis, TN
.5 hours of ethics instruction included, along with materials highlighting applicable Model Rules of Professional Conduct
Program Schedule
All Times Eastern Daylight
• 1:00 p.m. Program Begins
Overview of law blogs; how blogs aid client development; secrets of superstar bloggers; mechanics of setting up a blog and maintaining it; ethical implications for bloggers
• 2:00 p.m. Program Ends
Total 60-minute hours of instruction: 1.0 hour total 60-minute hour, 1.2 hour total 50-minute hour, (Including .5 hour of ethics instruction interspersed throughout the program)This program qualifies for CLE credit in MCLE jurisdictions that accredit webcasts and courses on law practice management. Credit has been denied by Iowa. For specific information on MCLE accreditation of this program, please e-mail kdarby@ali-aba.org.
Suggested Prerequisite: Limited experience in subject practice areas
Educational Objective: Information designed to keep lawyers current in law practice management; review of ethical rules regarding lawyer advertising
Level of Instruction: Intermediate
Times
Eastern 1:00 p.m.. – 2:00 p.m. Central 12:00 p.m. – 1:00 p.m. Mountain 11:00 a.m. – 12:00 p.m. Pacific & Arizona 10:00 a.m. – 11:00 a.m. Alaska 9:00 a.m. – 10:00 p.m. Hawaii 7:00 a.m. – 8:00 a.m.
